About Us
Get to know us
We are on a mission to empower B2B product marketers, demand generators and sales development reps (SDR) to create messaging and content that their target audiences can’t ignore. Optimized for each channel and with efficiencies never seen before.
Our vision is to combine deep empathetic customer understanding, machine learning, master class copy writing, generative AI and experimentation to give marketing and sales teams new skills. Most importantly we want to put customers first in every sense of the word.
The founders of Canyas wanted marketing and sales to be data driven in their customer understanding like market researchers, write like the great copy masters of the past, and be fluent in interpreting data like statisticians. But found it impossible to build such teams or have individuals that possess these skills. This is how Canyas was born, a proxy for sales and marketing teams to gain new skills.
Developing B2B Marketing and Selling teams of the future.
Our Team
Muneer Mubashir
Co-Founder and CEO
Muneer passionately believes disruption equals customer adoption. Muneer has honed his AI skills across diverse industries such as IT operations, outdoor/geo-location advertising, social media, and customer behavioral analysis. Previous roles included PKI Solutions (Fractional CMO), Xmata (CEO), Boohma (GM and CPO), HP (Director Mktg), BMC Software (Product Mgmt)
Moad Tahri
Co-Founder and Chief Data Scientist
Moad Tahiri’s first love is math. For Moad, math underpins everything. Get your math, and AI will follow. Moad combines his passion for math and academic rigor to distill the state of art in AI to create solutions that address customer needs. At Canyas, Moad is responsible for infusing all things data science and AI to transform how B2B marketing is done.
Josh Sommer
Head of DiG Marketing
Josh Sommer’s career path spans writing for a daily newspaper, to starting and running a marketing agency for 20 years. His current role as Head of Digital Growth (DiG) Marketing, content best practices and demand gen at Canyas underscores a professional journey characterized by curiosity and ability to disrupt.