The used car industry is driving down an uncharted road…. …. With fierce competition from online platforms like Carvana and evolving customer expectations and hundreds of pieces of new technology, apps and so forth, many dealerships are finding it harder to stand out…. Or even where to start. Especially with AI suddenly in the mix. […]
Why B2B Content Needs a Human Touch in the AI Age
Buyers fatigue is a reality. Prospects are drowning in generic, generated content… They don’t want more… And they are fine with marketing if it matters to them. They want answers to questions they haven’t asked, but have felt… Generic AI can’t give them that. No way… It’s great for: SummariesOverviewsNot for solving real buyer pain […]
B2B SaaS Product Marketers and Demand Generators Say, “WANTED: Simplicity and Freedom to Create”
https://youtu.be/5RU0DlbwFuo Product marketers crave simplicity. With Canyas, they get it. “Success is not final, failure is not fatal: It is the courage to continue that counts.” – Winston Churchill. This quote reflects our mission at Canyas AI, where simplicity and consistency drive our operations. We recently helped a senior product marketing manager streamline a complex […]
B2B SaaS Product Marketing and Demand Generation – Tiff and Buck Love Story PT 1
https://www.youtube.com/watch?v=CdCXrgMqH5A Several people have asked about the bridge that collapsed in the last video. This video goes into more details on the old Tacoma Narrows Bridge, affectionately referred to as “Galloping Gertie”. This is a true story. Please enjoy this brief (7 minutes!) public service announcement Tags: B2B SaaS customer journey optimization with […]
When Marketing Metrics Go ‘Hair Past a Freckle’: Why Serious Marketers Use Canyas
https://youtu.be/PQPCplj1e-I What if “a hair past a freckle” served as a timepiece and “spanking clean” were a cleanliness metric? You’d think it was funny, but you’d question the accuracy, right? What if accountants traded in calculators for “giggles per dollar” to gauge investment returns, or engineers measure bridge lengths in “beard-seconds.” Sure, it’s hysterical until […]
Google Targets Generative AI Content Onslaught
Search engines like Google are refining their approach to AI-generated content. Recent updates from Google’s Search Advocate, John Mueller, highlight that content created solely by AI writing tools is considered spam and contravenes Google’s Webmaster Guidelines. This shift underscores the need for content that emphasizes quality, relevance, and a human touch. While AI content generation […]
A Perfect Companion to MEDDIC in B2B SaaS Marketing
Thanks Dall-E – Lets Pretend the Image Says MEDDIC – Canyas: Data-driven marketing automation and lead nurturing solutions for B2B B2B SaaS product marketing can be hella complicated. #amiright ??? Frameworks like MEDDIC have long been essential for teams navigating customer qualification. Developed in the 1990s by Jack Napoli, MEDDIC stands for Metrics, Economic Buyer, […]
B2B SaaS Customer Journey Optimization with AI-Driven Marketing Insights
Comparing Canyas to Your Mom’s Generative AI is Like Comparing Fine Art to Finger Paint Addressing B2B Buyer Fatigue in the SaaS Sector: Strategies and Insights for 2024 The B2B SaaS market faces growing challenges with buyer fatigue. As digital saturation peaks, maintaining buyer engagement requires new strategies. Here’s a look at the current state […]