When Marketing Metrics Go ‘Hair Past a Freckle’: Why Serious Marketers Use Canyas

What if “a hair past a freckle” served as a timepiece and “spanking clean” were a cleanliness metric? You’d think it was funny, but you’d question the accuracy, right?

What if accountants traded in calculators for “giggles per dollar” to gauge investment returns, or engineers measure bridge lengths in “beard-seconds.” Sure, it’s hysterical until the reality of the inaccuracies hit home.

Please tell me you wouldn’t trust a carpenter who measures in “jiffies” or a chef who seasons dishes with “pinches” of salt ranging from a grain to a handful. With good marketing, especially product marketing, precision is priceless. Enter the world of AI in marketing – a domain brimming with tools claiming to crush the field but (often) performing flaccidly*, falling short, impotent, on delivering substance over novelty. (Check out my cool new toy.)

The AI Conundrum in Marketing

Marketing is CRAMMED with shiny new AI tools and AI-generated content, where every marketer has access to tools spitting out content at the drop of a hat. The click of a button.

Efficiency pipe dream, right? But the saturation of generic, one-size-fits-all content has led to an unprecedented level of marketing noise. The result? An echo chamber (locking your buyers in a cave with bagpipers) where authentic voices struggle to be heard, and meaningful engagement becomes as elusive as a “henway” (and before you ask, it’s about 3 to 4 pounds).

Canyas Guiding Principle #1: Resonate Before You Create 

This is where Canyas distinguishes itself. Canyas doesn’t deal in “MegaFonzies” of coolness or measure success in star stickers on a calendar. We want B2B Marketers to be grounded in the reality of data-driven insights, offering product marketers a way to cut through the ice and slush with clear, clean, delicious, precision-targeted messaging that jives.

The Canyas Advantage: Boring Customer Research 

Canyas AI is specifically built by marketers for marketers, muddying the superficial allure of AI gimmickry. We opt instead for a robust, research-backed approach, and aspire for accurate execution. It’s like choosing a surgeon with a scalpel over one with a spoon…

Further Guiding Principles:

• #2  Insight Over Assumption: Canyas cuts to the heart of customer needs with surgical precision, rather than shooting in the dark.
• #3 Relevance Over Repetition: Crafting messages that stick because they matter, not because they’re loud, omnipresent or strictly created to hit a content calendar quota.
• #4 Engagement Over Spam: Ensuring every piece of content is a bridge to meaningful interaction, not just digital clutter adding to the “spamslaught”. (Mmmm. Spam.)

Tummy-tickling math references may bring a laugh. But the serious business of product marketing demands tools like Canyas. It’s not just about being heard; it’s about being understood, valued, and engaged with. It is about being irresistible and impossible to ignore.

* We call this flaccid prose in journalism. It is impotent.

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